One finding. One practical fix.
Illustrative Audit sample. A fictional example showing the format of one finding. It is not client work or a measured result. A full Audit includes five findings and five recommendations.
01 · The next step is unclear
Observation: a fictional service page ends with “Discover more”, but does not explain whether the next click opens pricing, a booking form or a consultation.
Why it may create friction: someone who is ready to act still has to work out what happens next.
Recommendation: name the action and explain the commitment beside the button.
Before: Discover more
Proposed: Request a project estimate ↗
Tell us the brief. We’ll confirm scope and timing before you commit.
Priority: high, if this is the main enquiry route.
Validation: compare completed, relevant enquiries per service-page visit before and after the change. Check traffic sources and other changes before attributing any difference to the wording.