Emotional Friction Audit
A focused, asynchronous review of the emotional and commercial friction within your website or customer journey.
Findings & Fixes
- Five identified friction points
- Five precise recommendations
- A written or recorded evaluation
Five Working Days
- Delivered asynchronously
- No meeting is required
- Review at your own pace
Fixed Fee
What one finding looks like.
The offer becomes clear only after the visitor has scrolled through three separate explanations.
People are being asked to invest attention before they understand the value of staying.
Move the outcome into the first screen, then let the method and proof earn the second scroll.
We give 10% of what we earn.
Every month we pick a different charity and give them 10% of any money we've taken that month — not 10% of profit, 10% of revenue. This September, we’re aligning with GLAAD.
If they want it, we'll also give them an idea — the same £750 Friction Audit we sell, run for free, tailored to move their own work forward.
Soon, any business will be able to apply directly for their own month of alignment.